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File #: 21-458    Version: 1
Type: Action Item Status: Passed
In control: City Council
On agenda: 10/25/2021 Final action: 10/25/2021
Title: Approval of the City's Economic Development Strategy update Ward(s): All Wards Councilor(s): All Councilors Neighborhood(s): All Neighborhoods Result Area(s): Strong and Diverse Economy
Attachments: 1. Economic Development Strategy
Related files:

TO:                      Mayor and City Council   

THROUGH:                      Steve Powers, City Manager   

FROM:                      Urban Development Director, Kristin Retherford  





Approval of the City’s Economic Development Strategy update    


Ward(s): All Wards    

Councilor(s): All Councilors    

Neighborhood(s):  All Neighborhoods    

Result Area(s): Strong and Diverse Economy






The ED Strategy (Attachment 1) includes short term actions to guide Salem’s economic recovery from COVID-19. Underserved communities including black, Indigenous, and People of Color (BIPOC) have been disproportionally impacted by the health and economic impacts of COVID-19, and these groups are central to the recommendations in the ED Strategy.





Shall the City Council approve the Economic Development Strategy update?   





Approve the Economic Development Strategy update. 





From October 2020 to July 2021, the City held 20 one-on-one and small group meetings to get input on priorities and needs. This included meetings with Willamette Workforce Partnership, SEDCOR, the Latino Business Alliance, Pineros y Campesinos Unidos del Noroeste (PCUN), Marin Arreola, Business Oregon, McKay High School, Micronesian Island Community of Oregon, Salem Housing Authority, Chemeketa Small Business Development Center, Mano a Mano, Enlace, Downtown Advisory Board, North Gateway Redevelopment Advisory Board, West Salem Redevelopment Advisory Board, and a series of roundtable meetings with businesses of different sizes and industries. Staff also presented at an Enlace cross cultural community meeting, including with businesses from the La Pulga (Flea Market) on Portland Road.


The ED Strategy includes initiatives in the following areas:  


                     COVID-19 Recovery and Response

                     Diversity, Equity, and Inclusion

                     Affordable Housing

                     Employment Land and Redevelopment

                     Business Retention and Expansion

                     Broadband Technology


                     Workforce Development

                     Business Recruitment

                     Marketing and Promotion - telling the story of Salem businesses and products made locally


Implementation of the ED Strategy will guide the City for the next few years, including the work we do with local, regional, and state partners.




The City’s most recent Strategic Economic Development Plan was prepared in 2011 and is due for an update. On September 14, 2020, and June 28, 2021, Council received an informational report about initiating the City’s Economic Development Strategy Update (ED Strategy).


                     Annie Gorski     

                     Economic Development Manager     



1. Economic Development Strategy