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File #: 19-608    Version: 1
Type: SOB - Presentation Status: Agenda Ready
File created: 12/17/2019 In control: City Council
On agenda: 1/27/2020 Final action: 1/27/2020
Title: Travel Salem 2020-2025 Strategic Plan Ward(s): All Wards Councilor(s): All Councilors Neighborhood(s): All Neighborhoods Result Area(s): Strong and Diverse Economy
Attachments: 1. Travel Salem 20-25 Strategic Plan
Related files:

TO:                      Mayor and City Council   

THROUGH:                      Steve Powers, City Manager   

FROM:                      Kristin Retherford, Urban Development Director  





Travel Salem 2020-2025 Strategic Plan    


Ward(s): All Wards    

Councilor(s): All Councilors    

Neighborhood(s):  All Neighborhoods    

Result Area(s): Strong and Diverse Economy 





Submittal of Travel Salem 2020-2025 Strategic Plan. 






Information only. 





In September 2006, the City entered into a contract with the Salem Convention and Visitors Association, (Travel Salem) to provide destination marketing services. Under the terms of the contract, Travel Salem submits a strategic plan every three years that defines Travel Salem’s strategies for promoting Salem for conventions, conferences, seminars, or general tourism for the following three years. In 2019, the three-year strategic plan was changed to five years.


The City’s Contract requires the Strategic Plan to include specific performance measures for Travel Salem:

                     Activities that promote Salem for conventions, conference seminars, or for general tourism;


                     Partnership development;


                     Estimated economic impact; and


                     Enhancement and leveraging of Transient Occupancy Tax Funds.    





Travel Salem prepared and submitted the attached 2020-25 Strategic Plan (Plan).


The Plan was reviewed by the Cultural and Tourism Promotion Advisory Board at its January 2020 meeting.


The Plan as presented complies with the City’s Contract. Angie Onyewuchi, Travel Salem’s President and Chief Executive Officer, will be present to answer any questions regarding the Plan.




As part of its contractual obligation, Travel Salem must submit its Strategic Plan to the City of Salem.



                     Renee K. Frazier 

                     Financial Services Manager 



1. Travel Salem 2020-2025 Strategic Plan